Monday 8 April 2013

Jules Cheret


Jules Cheret was born in Paris in 1836. He was placed in a three year apprenticeship with a lithographer by his father who was a typographer. This is done due to low finances in the family and would have helped to sustain his formal education which ended at age of 13. Cheret's formal training in arts was limited to a course at the Ecole Nationale de Dessin.
Though Cheret was able to sell some of his art sketches to a number of music publishers in Paris, he was not satisfied. Therefore in hope of finding a greater opportunity as an artist - he left for London. He then later returned to Paris after working for The Maple Furniture Company with no more money than when he started. Although this did deter him and his determination led him his first task to create a poster. This later would reveal his role as the master of the poster.
His first poster was created in 1858. It was during this time he first worked in one or two colors. Cheret, in 1869, he introduced a new system of printing from three stones. These stones were black, red and 'fond gradue' Cheret had achieved what no other artists had done before. This was creating a process which was the basis of his color lithographic posters.
His work empowered uniqueness and aesthetic finesse of his creative endeavors. This was done through his work which showed a combination of delicate, powdery and graceful fluidity of pastel and hue. Charet's artistic style was truly original. He elevated lithography to an art form. He had the ability to print colours which were separated and balanced. His color lithographic process would later be used by Henri de Tourlouse-Lautrec.
He was famous for light-footed beauties which he painted; these were the iconic "Cherettes", which were two posters for the Moulin Rouge. This was achieved by fusing modernity, innovation and commercial effectiveness which attracted the attention of Paris.
                           
          Saxoleine                                   Eldorado                  Orphée aux Enfers d'Offenbach

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