It is a time where labour moved into town and producing a new business class. Machines were being invented to be able to mass produce. Mass production meant – being able to produce a large quantities of products cheap enough for almost everyone to own.
William Morris was a man who started the arts and crafts movement in the 1861 in Britain. He was against this trend that with the mass produced items, the essence of design was being lost. So Morris had started up his own factory of handcrafted furniture, metalwork, jewellery and so on. Although it was a great idea to involve back design – the design ideas were based on the old styles which were hard to be modernised.
The design used at that time was dependent on the technology available at the time. Most manufacturers didn’t see the need to spend money on making their products ecstatically beautiful due to the little competition and the need to make profitable money.
The role of the Industrial Designer has become very important when it comes to designing products. Internally they all look similar but it’s what’s on the outside which catches the buyer’s eye. Therefore it is up to the designer to be able to turn an item with common parts into something unique and appealing. This can only be done by learning the values of colour, shape and form. Also the functionality and what the user wants.
Although this movement faded by the time of the First World War as mass-produced products were seen more than just surface decorations. Here is where they started to focus on shape, form and colour of the materials then the tiny detailed decor works.
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